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Even our daily routines, such as how we consume media, have not onlne immune to an ongoing influence from this period. Notably, streaming and gaming onlie found a larger presence in the media diets of consumers. In the following months, anecdotal takes and limited evidence found corroboration from a variety of sources.
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While the general narrative around gaming and the pandemic was increased engagement, there were some concerns that mobile might drop off as parts of life where mobile gaming is common like commuting were no longer regular occurrences. Research firm Forrester predicts that heavy online video consumption via streaming services will continue on past the pandemic, potentially to the point of making visits to the cinema a relatively niche activity. The same may be true for streaming viewing, inclusive of layering this viewing with gaming.
Human behaviors, as a casibo, tend to shift slowly casinl but what may have been a curiosity or reinvestment at the onset of the pandemic has likely become a habit some two years later. Like so much of our day-to-day lives, the pandemic has irrevocably altered our relationship with media. The prevailing evidence points towards a relationship where gaming is featured even more prominently than before, and in dialogue with shifting expectations around Ruby slot machine media consumption such as TV.
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The opportunity present within is to get off the sidelines and into the game, as the experiences for consumers have never been better nor have the touchpoints for marketers been more numerous. The Agency Showdown brought together 32 teams from our agency partners in a head-to-head in a virtual Call of Duty: Mobile esports tournament.
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Gamers who engage with video games at an earlier age are more likely to identify as a gamer, and on average, LGBTQIA gamers started gaming at 22 years old, compared to 28 years old for heterosexual and cisgender gamers.
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